Social World

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The Value of Social Technologies

As shown in my previous posts, there are huge benefits associated with the implementation of social technologies in companies of various types and lines of business. But can these benefits … Continue reading

September 26, 2013 · 4 Comments

Social Media Monitoring

With social media becoming more important and extensive every day, they provide an increasingly valuable source of information for companies. There is a huge amount of useful data hidden in … Continue reading

September 21, 2013 · 1 Comment

Social Media Advantages for Professional Services

There is another sector that can gain substantial benefits from Enterprise 2.0 technologies, but has also been rather reluctant because of the associated risks and changes in corporate culture. It … Continue reading

September 15, 2013 · 2 Comments

Social Media in the Social Sector

So far, I’ve been primarily looking at companies who are trying to increase their profits by using modern media. But the same tools can be applied by non profit organizations … Continue reading

September 8, 2013 · 3 Comments

Steering clear of legal pitfalls

In the last few articles I have been going on about all the advantages of social media, trying to convince you that you just can’t do without them. So, now … Continue reading

August 25, 2013 · 3 Comments

Including the customers

In 2011 the UK grocery store Sainsbury’s received a letter from 3-year old Lily Robinson, asking why one of their breads was called “Tiger Bread”, suggesting that it rather should … Continue reading

August 19, 2013 · 3 Comments

How social technologies transform companies

As I have described last week, individuals can profit a lot from consciously expanding and enhancing their online presence through social media, such as a blog. However, the same technologies … Continue reading

August 11, 2013 · 9 Comments